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The "Google Analytics" application for the CMS of the online store from Evocommerce

Analytics

Price - free for installation

Author
Evocommerce.net
Documentation
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The Google Analytics plugin for your online store CMS integrates a powerful tool for analyzing web traffic and user behavior. This application allows you to get a deep understanding of the activity of visitors on your site, which helps to optimize marketing strategies, improve the user experience and increase sales.

Easy integration

Quick and easy connection of Google Analytics to your website -store through the CMS administration panel.

Detailed setup instructions that do not require technical knowledge.

Traffic monitoring

Tracking the number of visitors, page views, traffic sources and other key indicators.

Analysis of demographic data and geographic distribution of the audience.

Analysis of user behavior

The study of user paths on your site, including popular pages, duration of sessions and bounce rates.

Identify bottlenecks and exit points to improve user experience.

E-commerce

Track sales data, average order value, conversions and more key indicators of e-commerce.

Analysis of the performance of products and categories, which helps in the optimization of the assortment.

Marketing reports

Evaluation of the effectiveness of advertising campaigns, including data on conversions from different channels (SEO, PPC, social networks, etc.).

Tracking campaigns and traffic sources to optimize marketing costs.

Setting up goals and events

Defining and setting up purposes to track key user actions (such as completing a purchase, signing up for a newsletter).

Tracking special events, such as clicking certain buttons or downloading files.

Real-time reports

Monitoring user activity on your site in real time.

Tracking current campaigns and prompt response to changes in user behavior.

Benefits of use

Deep analysis. Obtaining detailed data on the behavior of visitors and the effectiveness of marketing campaigns.

Improvement of UX/UI. Identifying problem areas and optimizing the user interface to increase customer satisfaction.

Increasing conversions. Analyzing conversion data helps identify effective strategies and increase sales.

Profitability assessment. Track return on investment (ROI) from different marketing campaigns.

Flexible settings. The ability to set goals and events to accurately track important actions for your business.

The Google Analytics application is a powerful tool for any online store that seeks to optimize its activities based on data. Thanks to the capabilities of in-depth analysis of traffic, user behavior and the effectiveness of advertising campaigns, you will be able to make informed decisions aimed at increasing the level of customer satisfaction and increasing the profitability of your business.

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