In today's world of e-commerce, the use of artificial intelligence (AI) is increasingly important to improve the performance of online stores. AI applications can help businesses streamline processes, improve customer service, and increase sales. Here are some ways according to experts Evocommerce.net, by which it is possible:

Personalized marketing

AI-powered apps can analyze data about shoppers, their preferences and purchases to send personalized recommendations and offers. This helps increase conversion and retain customers.

Optimization of pricing

AI applications can analyze competitor pricing data and product demand to automatically adjust online store prices to maximize profits.

Chatbots for customer service

AI-powered chatbots can answer customer questions, help them choose products, and guide them through the purchase process, providing fast and efficient service.

Demand forecasting

AI-powered applications can analyze data about demand for goods and predict future market needs, allowing businesses to prepare for and respond to changes in a timely manner.

Improvement of the search engine

The use of AI in online store search systems allows customers to find the right products faster and more efficiently by analyzing their preferences and previous purchases.

Conclusion

The use of applications using artificial intelligence in online stores opens up wide opportunities for improving work and increasing business efficiency. They help understand customer needs, optimize processes, and provide personalized service that leads to increased sales and customer satisfaction.

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