10 key factors that prove that the relevance of the software code directly affects the financial results of the online store

In modern e-commerce, technologies change faster than most companies have time to adapt. If the software of your online store is outdated, not updated, has limited support or is built on technologies from the last decade, it is not just an inconvenience. It is a direct loss of profit, lost traffic, reduced conversion and degradation of the customer experience.

Below we consider 10 key factors that prove: the relevance of the software code directly affects the financial results of the business.

1. Site speed determines sales
   According to Google research, 40% of users leave the site if it takes more than 3 seconds to load. A slow site is a direct blow to conversion. And legacy code, old frameworks, or outdated CMSs rarely deliver modern performance. Platforms like Evocommerce, which use Laravel 10, PHP 8.2, Redis, and Elasticsearch, allow you to build fast, stable stores that load in a fraction of a second.

2. Downtime and crashes are subtle, but very expensive
   According to Forrester, for high-volume companies, every hour of site downtime costs up to $100,000. Sites running on legacy CMSs or unsupported, self-hosted solutions are at a much higher risk of crashing, especially during peak load times. Regular updates, modularity, and monitoring of Evocommerce reduce these risks to almost zero.

3. No updates — risk of security loss
   IBM notes that 94% of security breaches are related to known vulnerabilities that have been patched for a long time. Old sites that have not been updated for several years are an easy target for hackers. Evocommerce supports regular updates through a licensing model and the Apps system, which allows you to update modules without involving developers.

4. UX affects trust and repeat purchases
   Adobe research shows: 38% of users stop interacting with a site if it looks outdated or inconvenient. Old interfaces, unresponsive design, unintuitive navigation — all this worsens the user experience. On the Evocommerce platform, you can use ready-made modern themes or create an individual design via API.

5. Integrations = automation = profit
   Companies that have implemented integrations with CRM, ERP, marketplaces, logistics and analytics increase profits by 12–20%, according to McKinsey. Outdated software often does not support these integrations or requires expensive customization. In Evocommerce, they are available immediately or through the application marketplace.

6. Search engine optimization suffers without up-to-date code
   Outdated CMSs do not have micro-markup, responsive layout, fast pages (LCP, FID, CLS), which negatively affects Google rankings. Evocommerce has been providing technical SEO optimization since the first days: clean URL, automatic sitemap generation, schema.org, speed, adaptability — all of this is already available “out of the box”.

7. No mobile support — more than half of traffic lost
   More than 55% of purchases in the world are already made via mobile devices (Statista). Evocommerce CMS supports responsive themes and also allows you to create your own mobile-first designs.

8. Inability to scale = a barrier to growth
   According to Gartner, 78% of companies with limited scalability lag behind their competitors in terms of profit growth. Evocommerce is built on a modular, open-source architecture that allows you to add new features, integrate external systems, and scale without changing the core.

9. Ineffective analytics — blind management
   Platforms without analytics tools do not provide a clear picture of user behavior, which reduces customer LTV. With Evocommerce, you have integration with Google Analytics, Facebook Pixel, marketing dashboards, and even your internal analytics system.

10. The ROI of modernization is proven and tangible
    According to Forrester's Total Economic Impact™ study, implementing a modern eCommerce platform yields an ROI of 291% in 3 years, with a payback period of less than 10 months. By investing in a modern CMS, you are not just "upgrading your site," you are providing yourself with a stable source of growth.