Transition from Prom.ua

How to get your own trading platform without marketplace restrictions

Prom.ua has become the first step in online trading for many Ukrainian companies. It is a convenient starting tool for quickly placing goods, receiving first orders and checking demand. But when a business grows, expands its range, works with wholesale customers, develops B2B direction or plans to enter foreign markets, the capabilities of a standard marketplace may no longer be enough.

In such cases, companies start thinking about switching to their own e-commerce platform. Not just another website, but a full-fledged trading system that can be developed to suit their business processes, customers, integrations, marketing, and future strategy.

EvoCommerceallows you to transfer your business from Prom.ua to your own platform for B2C sales, B2B trading, or a combined B2C+B2B model.

Why companies are switching from Prom.ua to their own platform

A marketplace is an environment where hundreds or thousands of other sellers work alongside you. The buyer often compares not the brand, service, or your expertise, but the price, rating, availability, and delivery terms. For many companies, this creates a situation where they invest resources in products, content, advertising, and service, but remain in the competitive field of the platform.

Prom.ua operates a system for promoting products through ProSale, where products can participate in advertising blocks, top results and Google advertising from Prom, and a commission may be charged for targeted actions or orders. The official Prom.ua guide also states that for company websites on internal marketplace domains, there is a commission for orders, and for websites on their own domains, other conditions are provided, in particular, a fixed commission for orders through the shopping cart in certain cases.

For a company that wants to build a long-term brand, develop its own customer base, launch a B2B portal, connect CRM, ERP, BAS/1C, warehouse systems, analytics, personal pricing, and international sales, its own platform gives much more control.

Who is suitable for switching to EvoCommerce?

Switching from Prom.ua to EvoCommerce is suitable for companies that already have online sales but want to take it to the next level.

These can be retail stores, manufacturers, importers, distributors, wholesale companies, brands, suppliers of goods, companies with a dealer network, or businesses that simultaneously work with end customers and corporate clients.

The transition is especially relevant for companies that:

• have a large catalog of products;
• work with wholesale buyers;
• want to create B2B offices for partners;
• are planning to enter other countries;
• want to enable full integrations;
• do not want to depend on the rules and restrictions of the marketplace;
• want to promote their own brand, not just product cards in a shared catalog.

How the transition technically happens

The transition from Prom.ua to EvoCommerce can be organized in stages, without a sudden stop in sales.

The first stage is an analysis of the current site on Prom.ua. We check the catalog structure, categories, product cards, URLs, SEO data, photos, specifications, prices, availability, delivery methods, payment, integrations, and the current checkout logic.

The second stage is data export. Prom.ua supports import and export of products in Excel, XLS, XLSX, CSV, XML and YML formats, which allows you to use this data to transfer the product catalog to a new platform. On the EvoCommerce side, there are tools for working with the catalog, products, properties, categories, prices, currencies, import and export of products.

The third stage is creating a new website or B2B portal on EvoCommerce. The catalog structure is formed for the client, pages, filters, product cards, cart, order processing, personal account, SEO structure, design, and necessary modules are configured.

The fourth stage is transferring or preserving the URL structure. If the company already uses its own domain, which was connected to the site on Prom.ua, you can keep the existing URLs as much as possible or set up the correct redirect structure. Prom.ua officially allows you to connect your own domain to the company's site, and your own domain can be used for promotion in advertising and social networks. If the site worked only on a subdomain likecompany.prom.ua, the Prom.ua address itself cannot be transferred, but you can transfer the catalog, content, and structure to a new, own domain.

The fifth stage is setting up integrations. EvoCommerce allows you to build not just a website, but a full-fledged trading system with the connection of payments, deliveries, accounting systems, CRM, ERP, BAS/1C, analytics, marketing tools and internal business processes. The basic structure of the platform includes modules for orders, payments, deliveries, statuses, API, synchronization and work with the user's personal account.

What can be transferred from Prom.ua

From Prom.ua to EvoCommerce, you can transfer the basic commercial information you need to launch your own store or B2B portal.

Usually transferred:

• product categories;
• goods;
• names;
• descriptions;
• photo;
• prices;
• characteristics;
• availability;
• items;
• SEO data, if available for export;
• directory structure;
• part of the content pages;
• contact information;
• delivery and payment logic;
• basic data for further integration with the accounting system.

After the transfer, the catalog can not only be restored, but also improved: make more convenient filters, higher-quality product cards, a better category structure, SEO optimization, a new design, and personalized scenarios for different types of customers.

Transition for B2C store

For retailers, EvoCommerce allows you to create your own full-fledged online store. The company gains control over design, catalog, SEO, advertising, customer base, analytics, payments, delivery, and functionality development.

This transition is suitable for businesses that want to promote their own brand, not compete with other sellers on the same product page, form their own marketing strategy, and gradually reduce their dependence on the marketplace.

Transition for B2B companies

For companies operating in wholesale, switching to EvoCommerce has even greater value. Based on the platform, you can create not just a catalog, buta B2B portalfor dealers, partners, distributors, corporate clients, and wholesale buyers.

Such a portal may include:

• closed access for partners;
• personal prices;
• customer groups;
• individual price lists;
• wholesale buyer's office;
• quick order;
• repeat orders;
• uploading documents;
• purchase history;
• personal delivery and payment terms;
• integration with BAS/1C, CRM or ERP;
• synchronization of balances and prices;
• analytics on customers, orders and managers.

For B2B businesses, this means moving from manual work via phone, Excel, Viber, or email to a managed digital sales system.

Maintaining SEO and developing your own traffic

One of the important fears when switching from Prom.ua is the loss of SEO positions. That is why the transition must be carried out technically competently.

During the migration phase, the current page structure is analyzed, new URLs are formed, important addresses are saved, metadata is transferred, redirects are prepared, sitemap, robots.txt, Google Tag Manager, analytics and technical SEO structure are configured. EvoCommerce provides SEO settings, SEO rule templates, robots.txt editing, Google Tag Manager and sitemap generation.

It is important that a site on its own domain is developed as a separate resource. The Prom.ua help also states that a site on its own domain is indexed in Google as a separate resource, while a site on an internal domain is indexed within Prom.ua.

For businesses, this means that all future SEO efforts work on your own domain, your own brand, and your own customer base.

Brand design and positioning

On a marketplace, businesses are often limited to a standard product presentation structure. On your own platform, you can create a design that matches your brand, niche, target audience, and commercial strategy.

EvoCommerce allows you to customize the home page, catalog, product card, cart, checkout, personal account, company pages, blog, FAQ, contacts, support and other sections. The platform supports the public part of the site with categories, filters, product cards, cart, checkout, search, comparison, subscriptions and personal account.Instead of a typical marketplace site, the company gets its own trading platform, which can be developed as a separate business asset.

Entering foreign markets

For companies that plan to sell outside of Ukraine, their own platform opens up more opportunities. You can create language versions, work with different currencies, adapt the catalog to different countries, connect international payment systems, delivery services, advertising cabinets, and analytics.

EvoCommerce supports multilingualism of the administrative and public parts, as well as working with currencies in the catalog.This is important for businesses that do not want to remain only within the Ukrainian marketplace, but plan to scale sales, work with new markets, and build an international e-commerce strategy.

Why switching to EvoCommerce is beneficial

The transition from Prom.ua to EvoCommerce is not just a change of platform. It is a transition from a rented presence in someone else's ecosystem to the development of your own digital commerce infrastructure.

The company gains more control over sales, customers, analytics, design, SEO, integrations, marketing, and product development. It can keep Prom.ua as an additional sales channel, but build the main development on its own platform.

Main benefits of switching from Prom.ua to EvoCommerce

1. Own trading platformThe company is not developing a page on the marketplace, but its own e-commerce resource.
   

2. Less dependence on marketplace rules.The business independently determines the sales logic, catalog structure, design, marketing, and development.
   

3. Ability to keep your own domainIf your company already uses its own domain, you can use it for a new site on EvoCommerce.
   

4. Preserving or migrating URL structureIf you have your own domain, you can preserve important URLs as much as possible or set up redirects.
   

5. Product catalog migrationProducts, categories, descriptions, photos, specifications, and prices can be migrated via export formats.
   

6. A full-fledged SEO strategy.Your own website develops as a separate resource on Google, not as part of a large marketplace.
   

7. Lack of internal marketplace competition.The client works with your brand, not comparing you next to dozens of competitors in a shared catalog.
   

8. More control over the customer baseThe company independently manages contacts, repeat sales, customer segments and marketing.
   

9. Ability to create a B2B portalFor wholesale customers, you can create personal accounts, personal prices, price lists, documents, and repeat orders.
   

10. Integrations with business systemsEvoCommerce can be integrated with BAS/1C, CRM, ERP, warehouse, payments, delivery, and analytics.
    

11. Flexible design and branding.The site can look the way your business needs it, not like a standard marketplace page.
    

12. The ability to enter foreign markets.Multilingualism, currencies, international advertising, and catalog adaptation help scale sales.
    

13. Developing B2C and B2B in oneEvoCommerce system allows you to combine retail sales, wholesale, and an affiliate model.
    

14. Scaling without the limitations of a standard template.Functionality can be developed for specific business processes, not for the available capabilities of the marketplace.
    

15. The business's own digital infrastructureThe platform becomes a company asset that can be developed, improved, and adapted to a long-term strategy.
    

EvoCommerce helps companies migrate from Prom.ua to their own platform, save important data, improve their catalog, set up integrations, create a modern B2C store or B2B portal, and develop online sales without undue dependence on the marketplace.