Evocommerce Marketing

Evocommerce Marketing is a set of integrated tools that allows the marketing team to manage the promotion of an online store without having to constantly switch between a large number of separate services.

Our goal is to combine within Evocommerce CMS the main marketing capabilities necessary for a modern e-commerce business: advertising, analytics, product feeds, working with audiences, promotional campaigns, mailings, and personalized offers.

Integration with external marketing platforms

Evocommerce provides integration with key advertising and analytics services, including:

• Google Merchant Center;

• Google Ads;

• Google Analytics;

• Meta;

• TikTok;

• other advertising, analytics and marketing platforms.

This allows you to transfer information about products, prices, campaigns, and events between systems, use up-to-date data for advertising and analytics, and automate a significant part of marketing processes.

Marketing directly in the CMS

Much of the marketing work can be done directly in Evocommerce CMS.

A marketer can create and configure:

• discounts;

• promo codes;

• gifts;

• special prices;

• allowances;

• personal offers;

• promotional pages;

• banners;

• information blocks;

• thematic campaigns;

• newsletters;

• price list mailings.

This makes it possible to manage not only a separate discount on a product, but a full-fledged marketing campaign - from its mechanics to its visual presentation in the store.

Flexible logic of promotions and offers

One of the key advantages of Evocommerce Marketing is the ability to combine different conditions.

You can set up a campaign:

• for a specific client;

• for a group or category of customers;

• for a certain category of goods;

• for a single product;

• for the selected set of products;

• for a specified period;

• under certain purchase conditions.

This allows you to create much more complex scenarios than a simple mass discount for everyone.

For example, a store can create a special offer only for regular customers, a separate campaign for new customers, or a promotion for a certain product category during a specific period.

Planning marketing campaigns

Marketing activities can be prepared in advance and launched at a specific time.

This is especially convenient for:

• seasonal sales;

• holiday campaigns;

• launching new products;

• Black Friday;

• personal offers;

• loyalty programs;

• B2B promotions;

• sale of leftovers.

The marketing department gets the opportunity to plan campaigns systematically, rather than creating them manually immediately before launch.

Separate pages and visual support for campaigns

Evocommerce allows you not only to determine the terms of the promotion, but also to correctly present it to the buyer.

For a marketing campaign, you can prepare a separate page, banners, information blocks, and other design elements.

Thus, advertising, content, and commercial logic work as a single scenario: the user sees the advertising message, goes to the corresponding page, and receives exactly the conditions that were provided for by the campaign.

Personalization instead of the same offers for everyone

Modern marketing is increasingly moving from mass promotions to personalized communication.

Evocommerce makes it possible to use information about customers, buyer groups, products, and interaction history to form more accurate offers.

This allows businesses to gradually move from a “one-size-fits-all” model to more flexible marketing, in which different buyers can receive different terms and messages.

Space for the marketing team to work

We strive to make Evocommerce Marketing a tool that does not limit the marketer to ready-made templates.

The marketing team can combine mechanics, create their own scenarios, test new approaches, and quickly adapt to buyer behavior and market changes.

To do this, you don't need to set a separate task for programmers each time or create new functionality from scratch.

Marketing as part of a unified e-commerce system

The main advantage of Evocommerce Marketing is that marketing tools work together with the catalog, customers, prices, orders, analytics, and other components of the platform.

This allows you to build marketing on real store data, launch campaigns faster, work with audiences more accurately, and better evaluate results.

Evocommerce Marketing is a space where a marketer receives not a set of separate tools, but a holistic system for creating, launching, personalizing, and developing marketing campaigns.