About Evocommerce Platform

Evocommerce Platform is a platform for creating, automating, and growing online sales. It is suitable for retail, wholesale, and companies that want to digitize some or most of their business processes.

Based on Evocommerce, you can create an online store, a B2B portal, or combine both directions in one system.

The main value of this approach is that online sales become not a separate site, but part of the company's business system.

To develop retail sales

For B2C businesses, Evocommerce allows you to create a modern online store with your own design and necessary functionality.

Through the management system, you can work with the catalog, product characteristics and variants, prices, promotions, balances, customers and orders. The store is connected to the necessary payment and delivery methods, marketing services, analytics and additional sales channels.

As your business grows, you can expand your store's capabilities with apps and integrations. This allows you to consistently build on your existing digital infrastructure rather than creating a new site every time your company needs a new feature.

For the buyer, the result is a convenient process of selecting, ordering, and paying for goods. For the business, it provides centralized sales management and the ability to automate a significant part of daily operations.

For wholesale and partner work

A separate direction of Evocommerce is the creation of B2B portals for manufacturers, distributors, wholesale companies, and businesses that work with dealers or retail chains.

Instead of taking a significant portion of orders by phone, messenger, or email, the company can provide each partner with their own account.

In it, the client can see the available assortment, personal prices and conditions, current balances, place and repeat orders, view purchase history and necessary documents.

Evocommerce allows you to create different groups of buyers, set individual work rules for them, restrict access to individual products or prices, and implement sales logic specific to a particular business.

Such a B2B portal actually becomes a digital workplace for the wholesale buyer and at the same time a tool for automating the sales department.

Automation instead of manual labor

One of the main reasons for switching to a digital platform is the need to reduce the number of operations that employees perform manually.

Evocommerce can be integrated with CRM, ERP, BAS and other accounting systems, delivery services, payment services, warehouse programs and external sales channels.

Thanks to this, information about products, prices, balances, customers or orders can be transferred between systems automatically.

For example, an order created by a customer in an online store or B2B portal can be sent to the internal accounting system without being re-entered by the manager. From there, the store can receive current balances, prices, or order fulfillment status.

As a result, employees spend less time transferring information between applications, and businesses reduce the risk of errors associated with manual data entry.

A single system for B2B and B2C

For many companies, retail and wholesale are no longer two completely separate areas.

A manufacturer can simultaneously sell to the end customer, work with dealers, and service retail chains. A distributor can accept wholesale orders and simultaneously develop its own retail channel.

Evocommerce allows you to build such a model on a common technological basis.

A centralized catalog, integrations, and business logic can be used for different sales formats, and pricing rules, assortment, and access to features can be customized according to the type of customer.

This simplifies management and gives the company the opportunity to develop multiple sales channels without creating a separate IT infrastructure for each of them.

Development without being tied to the initial configuration

Business changes, so e-commerce requirements two or three years from now are almost always different from those at the time the store was launched.

That's why Evocommerce is built on a modular principle. The core CMS is supplemented with frontends, applications, and integrations that a specific company needs.

A new payment system is needed - it can be connected. There is a need to integrate CRM or ERP - the appropriate integration is added to the system. The company has started working with wholesale buyers - you can develop a B2B direction. There is a need for a new design - the front end can be modernized without replacing the entire platform.

This approach makes it possible to consider an online store not as a completed one-time project, but as a digital asset that develops along with the company.

Entering new markets

Evocommerce can be used to develop international e-commerce.

The platform supports working with different languages, currencies, catalogs, and integrations. This allows you to adapt the store to the requirements of individual countries and gradually create new sales channels outside the domestic market.

For the company, this means the ability to build a digital infrastructure with future scaling in mind even at the store creation stage.

Data and control remain with the business

Evocommerce is not built on the classic model of renting a store in a SaaS service.

The software is installed on the client's server. The company controls its own data, customer base, and the infrastructure on which its e-commerce runs.

This is especially important for businesses that have their own IT architecture, complex integrations, non-standard business processes, or plan to develop their digital sales channel in the long term.

Apps, integrations and artificial intelligence

The platform's capabilities are expanded through an ecosystem of applications.

They may be responsible for payments, shipping, CRM, analytics, marketing, catalog work, customer communication, and other processes.

A separate direction of Evocommerce development is the use of artificial intelligence. AI can help analyze data, personalize interaction with buyers, automate some marketing and operational processes, and make digital sales more manageable.

It is important that artificial intelligence in this case is not considered as a separate function for the sake of technology, but as another tool for improving business efficiency.

How to use Evocommerce for digital transformation

Digitalizing a business does not necessarily mean reengineering all processes at once.

A company can start with the most important task: creating a retail store, launching an account for wholesale customers, automating order processing, or integrating online sales with an accounting system.

After that, the system can develop in stages.

The optimal model looks like this: first, the business processes that need to be digitized are determined, then the Evocommerce configuration is formed for them, the necessary integrations are connected, and after launch, the results are analyzed and the next stages of automation are determined.

As a result, the company receives not a set of separate programs, but a managed digital sales ecosystem.

Who is Evocommerce Platform suitable for?

The platform can be useful for companies that:

• launching a new online store;

• modernize an outdated e-commerce project;

• want to automate wholesale sales;

• work simultaneously in B2B and B2C;

• plan to integrate the site with internal programs;

• have a large catalog or a complex pricing system;

• enter foreign markets;

• seek to control their own data and digital infrastructure;

• consider e-commerce as a strategic direction of development.

Evocommerce as a business development tool

The value of a digital platform is not determined by the number of features, but by how well it helps businesses solve practical problems.

Evocommerce Platform was created to combine online sales, automation, and company development in one technological system.

For one business, it could be a modern retail online store. For another, it could be a B2B portal through which the bulk of wholesale orders are processed. For a third, it could be a single digital ecosystem that integrates a website, customers, warehouse, CRM, ERP, payments, logistics, and marketing.

You can start using the platform for a specific task and then develop it according to the real needs of the company.

This is precisely the main principle of Evocommerce: to create a technological foundation that does not limit business development, but helps it move from individual online transactions to systemic digital commerce.